Predicting On-line Knowledge-transfer Intention: a comparison of the theory of reasoned action and the theory of planned behavior

نویسندگان

  • Rong-Jyue Fang
  • Hung-Jen Yang
  • Che-Chern Lin
  • Jui-Chen Yu
چکیده

This paper designed a interactive loop for triggering knowledge transfer. This paper tests the ability of two technology behavior theory model – the theory of reasoned action and the theory of planned behavior-in predicting on-line knowledge-transfer intention. In addition, a comparison of the two theories is conducted. Data were collected from web-based surveys of NKNU (n=385) by using self-administered questionnaires. These results suggest that the theory of planned behavior provides the best fit to the data and explains the highest proportion of variation in online knowledge-transfer intention.

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تاریخ انتشار 2007